Traffic means potential customers. If you are selling a product, you need more and better traffic in order to make (more) money. An important factor which determines the quality of traffic is its country of origin. This can be determined by examining the IP addresses of your visitors. Most online buyers are from Western countries. If your traffic is from Mozambique, you can't expect a lot of sales.
The actual quality of traffic is determined by the Conversion Rate or percentage of buyers compared to the total number of visitors. Apart from demographics, quality is largely affected by how targeted the traffic is. For an advertiser, it is crucial that all of his visitors are at least curious about his product. If the product is expensive or unusual, only a very specific type of surfer would be interested in buying. That is why pop-up visitors are cheaper compared to PPC traffic. It is assumed that with PPC, the visitor has seen an advert of the product and wants to learn more about it.
Forget about the price of your product.
It doesn't matter how cheap your life insurance policies may be.
They will not sell if you offer them on a web site related to video games.
As a seller, you should think about advertising in places where potential customers surf.
The same principles apply in the search engine game.
Specific keywords such as "cheap life insurance" or "affordable life insurance" are more valuable/targeted than general terms (like "insurance" alone).
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