External Links
About external links
Search engines are always looking for ways of making their results as accurate and specific as possible.
Imagine two competitive web sites, concentrated on the same niche both of which have the same link popularity and similar amount of content.
Let us assume that the only difference between the two sites is that the first has relevant external links.
Top search engines would give advantage to the first site, because it has more links to related content.
Optimization tips
Find important (in terms of link popularity) and relevant web sites which you can link to.
Make sure all of your external links are related to the contents of the linking page.
This will let you plant your own keywords in the anchor text.
Make direct, top-level domain links.
Modern search engines such as Google penalize web sites that don't link out.
On the other hand, too many external links can hurt your own site's ranking.
Avoid pointing to unimportant or banned URLs as well as "link farms" and similar linking schemes.
SEO terminology
- Direct link - link that points to an URL without using CGI redirection, JavaScript or similar gimmicks
- Link popularity - measure of how "popular" a web address is considered to be; the quality and quantity of links pointing to a specific URL address
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Search Optimization
