Optimizing <H1> and <H2> Tags
What is a <H>eader?
Header tags are used to put emphasis on a specific line of text from an HTML document.
In simple terms, you use them to make headlines on your page.
The designated header text is entered between <Hx> and </Hx>, where number x indicates the level of importance of the headline.
An <H1> headline is the most important, while <H6> is the least significant.
<H1>, your most significant body tag
The <H1> header is probably your most significant body tag in terms of SEO.
It is the main headline of a page and should feature its primary keywords/phrases.
Make sure you employ one acutely descriptive <H1> tag on each of your pages.
Precision is more important than volume so keep it short and keyword inspired.
This will probably make your <H1> headline appear bland but don't fret over it.
Save your creative writing prowess for the lower <H2> or <H3> tags.
<H2> <H3> <H4> tags... how low should a SEO go?
Many webmasters completely ignore the <H2> tag.
SEO research has actually proven that using <H2> tags can significant affect how your web page ranks in search results.
Segment each of your pages into a clear hierarchical structure featuring one <H1> and two or more <H2> headers.
Write up exciting <H2> headers that will entice your visitors into reading what you have to say.
<H3>, <H4> and lower header tags have disputable impact on how you site performs in search engines.
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