Search Optimization and Meta Tags
Meta tags are supposed to summarize and give specifics about the contents of a particular page.
They should be declared within the <HEAD> of each page on your site.
Contrary to popular belief, top search engines still take note of your Meta tags.
Yahoo for example, remembers both your Description and Keywords (Google ignores the latter).
Although Meta tags are not as influential as they used to be, they are not completely dead.
Meta Description
The description of your page is important because in most search engine result pages it will appear right below your title link.
People who link to your site would often display it to along with your link.
Your Meta description is a glimpse of the content you are presenting.
Make your description as attractive and succinct as you can while plugging the target keyword phrase(s) of the particular page.
HTML Code
<meta name="description" content="a description of your page">
|
Meta Keywords
Many webmasters have preserved the old and outdated habit of racking up as many keywords as possible in this tag.
Nowadays, accuracy is more important than volume.
Choose about 6-10 targeted keywords, misspellings and synonyms most of which should appear in your body text.
A page about "cars" for example, may include synonyms like "vehicles" or "automobiles".
Do not use one set of Meta keywords throughout your entire site.
The are two primary "schools of thought" when it comes to Meta keyword writing.
You can either separate them with a comma or with a space.
SEOs speculate that not using a comma lets some search engines "mix and match" your keywords into various phrases.
Separating your keywords with a comma supposedly predefines your ideal combinations of keywords.
While neither of these "schools" is universally correct, most SEOs agree that repeating the same word more than three times is likely to get you penalized.
HTML Code
<meta name="keywords" content="keyword1, keyword2, my keyword3">
<meta name="keywords" content="keyword1 keyword2 my keyword3">
|
|
Submit
Search Optimization
