Text Features and SEO
<B>old and <Strong> tags
It is recommended to have the <B>old and <Strong> tags a couple to a few times per page.
These tags can be used to emphasize on lower-priority keywords which you may not have touched upon in your Title, <H1> or <H2>.
<I>talic tag
The <I> tag is basically a stylistic alternative to the <B>old and <Strong> tags.
It generally serves the same purpose except that it's considered slightly less significant than the <B>old.
Overly-aggressive SEO
Modern search engines are smart.
They intentionally determine your search rank based mostly on external factors.
This makes it extremely difficult to enhance your search rankings by altering content, especially in highly competitive niches.
Excessively tampering with content annoys your visitors and may even get your site penalized.
- Hidden text
Top search engines can pick up tricks like the use of white text over a white background or the application of non-perceivable font sizes.
- Keyword stuffing
There is no such thing as universally ideal keyword density but most SEOs agree that 20% is the top limit.
- JavaScript tricks
Robots are becoming increasingly aware of various JavaScript tricks used for hiding text and links.
Link popularity resources
- Keyword density - measure of how many times a particular keyword or phrase occurs in respect to the total amount of body text on a page
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Search Optimization
