Optimizing the <Title> Tag
What is the <Title> tag
Every page of your site should have its own title, defined within the <Head> tag.
The title appears on top, as the name of your browser window.
In most search engines and directories, the <Title> tag is used for linking to your URL and is usually the most prominent feature of your site listing.
HTML Code
<html>
<head>
<title>THIS IS THE TITLE</title>
</head>
</html>
Produces
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Optimization tips and tricks
A <Title> tag is supposed to describe the contents of its page within a few keywords.
It is important to keep your title short and avoid using broad or non-targeted words like "welcome", "homepage", "web site" and so on.
There is no reason to put your company name in the title of a page unless it contains good keywords or it's a famous brand.
Let's say that you are building the web site of a small Californian car wash business called "123Wash".
Your initial keyword research has shown that the most popular terms in the niche are "car", "wash" and "service".
Ideally, you should feature these keywords early in the <Title> tag of your index page.
The company name 123Wash is fairly catchy but won't help you with gaining search traffic.
You can either alter it to something like "123 Car Wash" (notice the spaces) or ignore it at all.
When the company is small, new customers would not search for its name alone.
They will probably narrow their scope geographically by searching for "California car wash".
Bad <Title> examples
Welcome to My Web Site
123Wash
123Wash Homepage Web Site
123Wash - The Best Carwash Service Company in California
123Wash - Carwash, Service, Cheap, Affordable, Best, Car, Wash, California
Good <Title> examples
123 Car Wash Service
California Car Wash Service
Car Wash Service in California
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So how should an optimized <Title> tag look like?
It must feature your most prominent keywords, reflect the content of the same page, look attractive, all the while remaining shorter than 4-5 words.
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Submit
Search Optimization
