Importance
- Research
Without researching your niche's most profitable keywords, you are basically running with your eyes closed.
Competition can easily "trip you over".
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Issues and Challenges
- Accuracy
Let's say that you come across a search term that is requested 1000 times per day.
If this term is appealing to SEOs, you can be sure that they will search for it regularly, just to check the positioning of their own web sites.
- Specific vs general keywords
Being good at keyword research comes from experience.
Don't be impressed by keyword phrases which are frequently requested.
Unless you can profit from these keywords, ranking high means nothing.
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