The Color of Type

In typography, color refers to how text appears on your page based on its density. If it is bold or condensed, it will naturally look darker. Variation in the color of type is used to emphasize on specific words, or ideas. It's the typographer's primary tool for building the hierarchy of a page. Imagine a page that has a large box of "gray" text with no headlines or areas of focus. It will be very difficult to locate specific information on such a page.

Leading Leading or the space between lines has a big impact on how your type appears. Condense lines of text may interfere with each other whereas too much line spacing vexes the eye.

Point/Font Size In web design, the point size of type has very specific peculiarities. Because of the low resolution in which letters are rendered, small changes in font size can significantly alter the qualities and feel of your type.

Tracking (Letterspacing) Tracking changes how your text feels and is very important in both display sizes (kerning) as well as large volumes of text. You should consider adjusting it every time you are changing the pitch or applying new fonts. Take note how the typeface appears: if your letter characters are competing with each other or if they have enough breathing room.